Advertiser: KIWIBANK
Send Date: February 10, 2009
Send Time: Around 11:30am
Handsets Booked: 6236
Target Audience: Males and Females aged between 25 and 55, living in North and South Islands, Personal Income
between $30,000 - $50,000, who don’t own a home with a mortgage.
Response Rate: 514 = 8.2%

ADVERTISER’S ENDORSEMENT
This was a promotional campaign targeting a notoriously fickle, ‘young adult’ audience. We were delighted with the response rate from HooHaa element of the wider campaign, as it was totally measurable and substantially exceeded our
expectations.

If you are doing a promotional / offer based campaign, and clear about who you want to target, make sure that HooHaa is in your consideration set.

Lee Parkinson
Ikon Communications

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