Send Date: July 17 2008
Send Time: 3pm
Media availability: 12am Thurs Jul 17 - 12am Thurs Jul 24 2008
Handsets Booked: 7396
Target Audience: Females between the ages of 15 and 25 with a
mobile on the Vodafone network
Sample Requests: 296 (30.58% of mWeb Visitors)
mWeb Pageviews: 968 (13.09%)
Video Downloads: 747 (10.10%)
Downloads per Visit: 77.17%
Non recipient Downloads: 43 (5.76%)
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