Attention: Brian Hawker
Dear Brian

PAGO ADVERTISING CAMPAIGN
On the 12 March 2007, PAGO the new mobile wallet sensation, ran an advertising campaign using HooHaa’s newly launched and unique concept in advertising via mobile phone text messaging. We were thrilled with the results achieved via this new medium and would like to provide you with the following feedback:

PAGO wanted to increase membership numbers and sending out a tailored text message via HooHaa was exactly the way to do it.

By utilising the demographic information provided by HooHaa, PAGO could tailor their message to the specific age groups of people who would most likely be the type of people who would be early adopters of this type of new technology.

On the day of the campaign, PAGO saw an increase of 300% in hits on the website and 500% in new membership increases in the three days following the campaign.

As Marketing Manager of PAGO, I would like to say how thrilled we were with the response from our HooHaa campaign and we will certainly be utilising this medium again. HooHaa has been the most successful advertising medium for us and the response rates far exceeded our expectations. I would recommend HooHaa to any advertiser that wants to see results.

Congratulations on the development of HooHaa and for giving PAGO the opportunity to be involved. We look forward to achieving further advertising successes with HooHaa.

Kind Regards
Kylie Kneale
Marketing Manager
PAGO

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