Attention: Brian Hawker

Dear Brian,

THEDEAL.CO.NZ ADVERTISING CAMPAIGN
We recently ran our first advertising campaign with HooHaa to drive consumers to our website, targeting all ages, distributing to 7883 mobile phones. We are an online internet retailer offering heavily discounted products to consumers ranging from homeware, fashion, automotive and appliances (to name a few product categories).

We were very impressed with an overall response rate of 30% from the text message distributed on our behalf. An absolutely awesome result compared to other advertising mediums used previously by us to drive consumers to our site.

The feedback from HooHaa Members was exceptional, rating our advertising campaign as follows:

• 54.8% of members who rated our message gave it a top score of 5 (1 being low 5 being high). 82.6% of these customers used our text.
• 19.0% of members rated our message as a 4 with 75% of those using our text.
• An example of comments received were: “This site The Deal is unbelievable! I have already spent hundreds of $$$ on orders - my credit card is nearly maxed!!!” – “I have a second favourite website now, HooHaa then thedeal” and “I have since made a couple of purchases from The Deal. Great site!”

The effectiveness of this campaign more than met our expectations. We would have no hesitation using HooHaa again or recommending HooHaa to any other potential advertiser as a cost effective method of targeted advertising with a great success rate.

Thanks for the opportunity Brian; we really enjoyed the experience and results achieved.

Regards
Paul O’Shannessey
MANAGING DIRECTOR
www.thedeal.co.nz

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