Fly Buys and Hoo-haa partner to offer 2.2 million New Zealanders rewards for text
Friday 31 July 2009 - Press Release

Hoo-haa at HooHaa
Wednesday, 19th November 2008 - Hazel Phillips - The National Business Review

Moolah Charity Donations
Tuesday, 16th September 2008 - HooHaa - HooHaa

Advertiser clicks on to mobile market
Thursday, 24th July 2008 - Simon Hendery - The New Zealand Herald

HooHaa on NZI Breakfast
Wednesday, 9th July 2008 - NZI Breakfast, TV One - NZI Breakfast, TV One

Mobile-message start-up pays for ad views
Tuesday, 17th June 2008 - Ulrika Hedquist Auckland - Computerworld

What's all this HooHaa about pago?
Wednesday, 5th March 2008 - ASB Update - ASB

$500,000 Donation Drive Ends
Thursday, 24th January 2008 - Press Release - HooHaa

Chamber of Commerce Relationships
Thursday, 1st November 2007 - Genesis Energy - Genesis Energy

Media company offers to give half a million dollars to clubs and charities
Tuesday, 18th September 2007 - Press Release - HooHaa

The Spam Solution
Tuesday, 20th February 2007 - David Gapes - AdMedia

Great channel! ... Pity about the ads
Tuesday, 20th February 2007 - Simon Hendery - AdMedia

Thousands sign up to receive text ads
Monday, 5th February 2007 - Reuben Schwarz - The Dominion Post

New advertising concept developed in Wanganui
Sunday, 10th December 2006 - Wanganui Chronicle - Business Briefs

“About 96 per cent of advertising messages sent to handsets are opened and read and the click-through rate for banner ads on the fixed internet is about half a percent, compared with 6 per cent on mobile”
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“ABI Research’s forecast that global mobile marketing and advertising was expected to grow six fold to US$19bil by 2011 from an estimated US$3bil by end 2007.”
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“28% of UK brands plan to use mobile marketing in 2008 according to recent Strategic Analytics survey”
Mobile Marketing Magazine UK, December 2007

“12% of US marketers ran mobile marketing campaigns last year, including The Coca-Cola Company, McDonald’s and American Express”
http://www.tmcnet.com/usubmit/2006